BRANDING IS A VERB, NOT A NOUN.
I’ve often told clients that “brand” lives and dies at the lowest levels of their organizations, and can even be found in how a receptionist or shipping clerk answers the phone and treats people. Today...
View ArticleSeven lessons learned while working with professional service firms
We’ve learned a lot working with AEC and professional service firms. Throughout our work, we’ve noticed seven things that come up repeatedly that organizations should address to improve their...
View ArticleThe power of ‘I don’t know’
“I don’t know where I’m going, but I’m on my way…” — Carl Sandburg, American poet You know what graphic designers do too much? Design graphics. Graphic designers tend to dive into projects without...
View ArticleWrite better blog posts
A lot of our clients have blogs but have no idea how to use or maintain them, let alone engage their readers and get a tangible return from their efforts. Writing a blog for a new restaurant opening is...
View ArticleManufacturing companies should use online marketing to grow
Online marketing isn’t a magical solution that instantly generates revenue or boosts sales 100 per cent — but it is a valuable tool and untapped resource manufacturing clients miss out on. It’s a new...
View ArticleFinish your design projects with a strong process
You’re done with another freelance design project and have time to take a break. Final artwork and invoices are out and you’re ready to kick back, pour a drink and collapse into a Netflix marathon....
View ArticleDo Clients Choose Us, or Do We Choose Clients?
We’re often asked about how Industrial Brand does business development and finds our clients. Good question, but not one that can be easily answered in a short explanation or blog post. One issue that...
View ArticleDon’t wing it – social media needs a strategy
If there is one thing we have learned from our clients and our own experience regarding the success of social media, it’s that a proper web strategy is crucial. Otherwise, social media can become...
View ArticleAuthenticity – the magic ingredient for your brand
When you attend marketing seminars, or listen to a webinar, some of the speakers and presentations are inspirational and refreshing. Some are not and come across as fake and shamelessly self-serving....
View ArticleFive Ways to Build Exceptional Client Loyalty
Businesses can still succeed and grow in a challenging economy. If you have a loyal client base, even in a slow business cycle, your businesses can enjoy continued success. It is not unusual for a...
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