How to get your team engaged with your online marketing plan
Online marketing, namely social media, is something architectural, engineering and construction firms struggle to understand why it matters to them and their audiences. We have addressed this in the...
View ArticleFive quick website improvement tips for AEC firms
We spend a lot of time visiting architecture and engineering websites to stay up to date with all the latest industry news. It’s a great way to see new innovation and technology, especially when...
View ArticleCopyright: Beware Using Other People’s Pictures!
This article was written by Jennifer Dove, a Registered Trademark Agent with Coastal Trademark Services in Vancouver, BC., and published in the Fall 2013 edition of The Scrivener. Reproduced with...
View ArticleHow to use customer data to recharge your marketing
Don’t use intuition to guide your marketing. Use facts. By aggregating and analyzing the data you’ve collected about your existing customers, an audit will help you identify trends that can help...
View ArticleGovernment exploits students with design contest
The Government of Canada is exploiting students, harming the Canadian design industry, and potentially putting the country’s brand identity at risk, all in the name of “engaging youth”. In 2017, Canada...
View ArticleTrends affecting your brand in 2015
Things are changing rapidly and affecting the world of marketing in a big way. More than ever, bringing value to experiences and moments that matter to each client requires developing an understanding...
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Connecting your firm’s Google+ Brand Page with the Google Local Page
Google, its services and apps can be daunting to navigate, even for experienced marketers and savvy businesses owners. The second you think that you’ve got it all figured out, a new update happens and...
View ArticleHow SEO Can Help Your Firm Grow
There’s something about the phrase Search Engine Optimization that causes eyes to glaze over and makes even the most experienced marketers cringe. Depending on your perspective, it’s gotten harder,...
View ArticleWhat’s your brand got to do with it?
We recently conducted a webinar about branding your firm. This was our most successful webinar to date, and we had a number of people interested in learning more. Here are a few of the most asked...
View ArticleBrand vs. Perks: Can You Spot the Differences?
When people think about company culture, they tend to think about things like corporate gym memberships, fancy coffee machines, waffle breakfasts, ping pong tables and beer on Friday afternoons. These...
View ArticleKA Connect 2015 a great option for AEC firms
Last May, we attended KA Connect in San Francisco and felt it was one of the best events we’d attended in recent memory. The event, hosted by KA Architecture (creators of the A/E social intranet...
View ArticleWhy should your firm dive deeper into Google Analytics?
You need to know real information and numbers about people visiting your website and engaging with your content to ensure you’re using your online presence effectively. This information is available to...
View ArticleFive Steps Towards Better Communication Design
That image and headline got your attention, didn’t it? Advertisers and designers work hard to get your attention. And if done well enough, even non-football fans will sit though the Superbowl just so...
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Invite Google Business View into Your Office
Hop onto Google, search for ‘Industrial Brand’, and this is what you will see. Do you see the box to the right of all of the search results featuring some basic information about our firm? That box is...
View ArticleFinish your design projects with a strong process
You’re done with another freelance design project and have time to take a break. Final artwork and invoices are out and you’re ready to kick back, pour a drink and collapse into a Netflix marathon....
View ArticleBRANDING IS A VERB, NOT A NOUN.
I’ve often told clients that “brand” lives and dies at the lowest levels of their organizations, and can even be found in how a receptionist or shipping clerk answers the phone and treats people. Today...
View ArticleDo Clients Choose Us, or Do We Choose Clients?
We’re often asked about how Industrial Brand does business development and finds our clients. Good question, but not one that can be easily answered in a short explanation or blog post. One issue that...
View ArticleSeven lessons learned while working with professional service firms
We’ve learned a lot working with AEC and professional service firms. Throughout our work, we’ve noticed seven things that come up repeatedly that organizations should address to improve their...
View ArticleThe power of ‘I don’t know’
“I don’t know where I’m going, but I’m on my way…” — Carl Sandburg, American poet You know what graphic designers do too much? Design graphics. Graphic designers tend to dive into projects without...
View ArticleDon’t wing it – social media needs a strategy
If there is one thing we have learned from our clients and our own experience regarding the success of social media, it’s that a proper web strategy is crucial. Otherwise, social media can become...
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